Future Dreams Collection: Breast Cancer Awareness
Y.O.U Underwear has launched its pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams ahead of Breast Cancer Awareness Month, this October. One pound of every purchase from the range will be donated to Future Dreams and an information leaflet about self-checking your breasts will be included with every order.
This collaboration will help to fund research projects, support those touched by breast cancer and raise awareness to encourage self checking. Every 10 minutes, a woman is diagnosed with breast cancer in the UK and a survey by Breast Cancer Now revealed that 10% of women never check their breasts.
All Y.O.U underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and produced by India's leading ethical and sustainable manufacturer, which operates under SA8000 social standards
Sarah Jordan, founder of Y.O.U Underwear, says: “The moment I discovered Future Dreams and the amazing work they do to support people affected by breast cancer I wanted to help. My Mum had breast cancer a few years ago and it is prevalent in my family, so this collaboration is really personal for me. I love our new soft pink colour and I hope it’s really popular so we can make a meaningful difference to Future Dreams.”
Sam Jacobs, Trustee of Future Dreams, says: "We are thrilled and grateful to be collaborating with Y.O.U Underwear for this special campaign. It is wonderful to partner with a sustainable, vegan and organic brand which is making a powerful contribution to society, the economy and communities alike whilst raising funds for those touched by breast cancer and generating awareness about the importance of self-checking".
Y.O.U Underwear has already donated more than 16,000 pairs of underwear via its flagship buy-one-give-two model to Smalls for All. This collaboration with Future Dreams aims to expand the impact of the brand even further, and through supporting Future Dreams intends to increase breast cancer awareness, encourage self-checking and support further research.
See the Future Dreams Collection here.
About Y.O.U Underwear
Y.O.U Underwear is an Oxford-based sustainable fashion brand founded by Sarah Jordan in 2017. During a trip to Uganda in 2016, Sarah became aware of the many problems faced by women and girls who don’t have access to underwear. All Y.O.U underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and they work with India's leading ethical and sustainable manufacturer, which operates under SA8000 social standards.
About Future Dreams
Future Dreams was founded by mother and daughter, Sylvie Henry and Danielle Leslie, who were both diagnosed with the disease. They never wanted anyone to feel like they were going through breast cancer alone. The charity funds vital research as well as working with the NHS to distribute care packages to those going through treatment and donating post-surgery bras to those who cannot afford them.
more stories
Why We [Still] Have A Clothing Waste Problem
Climate Grief 101: What Is It And What To Do Next
The New Seasonal Baker On The Block: Meet Chez Ella
Meet The World's First Sex Toy Made From Ocean Plastic
How To Bring Mother Nature Into Our Daily Lives
How To Do A January Clear Out, Sustainably
Ways to be more environmentally friendly in the kitchen
In Pictures: Kings Road Holiday Concept Store
Ways To Recycle Your Tree This Festive Season
A London Guide To Thrifting
A London Guide To: Wellness
Community Litter Picking Event
A London Guide To: Farmers Markets
Film Premier: Fashionscapes: A Circular Economy
A London Guide To: Eating Plant Based
Bringing nature indoors
In Pictures: The Shop by Stories Behind Things
The Future Of Community: Getting To Know The WIP
Tips For Climate Anxiety
5 Books On Waste
The Future of Travel: In Conversation with Brompton Bike Hire
New Report Shows Shifting Mindsets In London
How AI Can Help Tackle The Climate Crisis
Is Lab Grown The Future?
Top zero waste restaurants in London
Top Zero Waste Stores In London
5 Questions With Sheep Inc.
The story behind the greenest dress at the OSCARS
Why Is Sustainable Always More Expensive?
Climate Art, A Tool For Change?
5 Books On Fashion And Our Planet
Renewable Futures
Climate Change And Colonialism
Building A Greener Future: CG
Co Founder and CEO of Stories Behind Things spoke to Gavin Thompson, VP Corporate Citizenship at Canada Goose. When Stories Behind Things partners with global brands who are looking to build a greener future, it’s important for us to take stock of that business’ direction, transparency and accountability.