Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Future Dreams Collection: Breast Cancer Awareness

 

Y.O.U Underwear has launched its pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams ahead of Breast Cancer Awareness Month, this October. One pound of every purchase from the range will be donated to Future Dreams and an information leaflet about self-checking your breasts will be included with every order. 

This collaboration will help to fund research projects, support those touched by breast cancer and raise awareness to encourage self checking. Every 10 minutes, a woman is diagnosed with breast cancer in the UK and a survey by Breast Cancer Now revealed that 10% of women never check their breasts.

All Y.O.U underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and produced by India's leading ethical and sustainable manufacturer, which operates under SA8000 social standards 

Sarah Jordan, founder of Y.O.U Underwear, says: The moment I discovered Future Dreams and the amazing work they do to support people affected by breast cancer I wanted to help. My Mum had breast cancer a few years ago and it is prevalent in my family, so this collaboration is really personal for me. I love our new soft pink colour and I hope it’s really popular so we can make a meaningful difference to Future Dreams.” 

Sam Jacobs, Trustee of Future Dreams, says: "We are thrilled and grateful to be collaborating with Y.O.U Underwear for this special campaign. It is wonderful to partner with a sustainable, vegan and organic brand which is making a powerful contribution to society, the economy and communities alike whilst raising funds for those touched by breast cancer and generating awareness about the importance of self-checking".

Y.O.U Underwear has already donated more than 16,000 pairs of underwear via its flagship buy-one-give-two model to Smalls for All. This collaboration with Future Dreams aims to expand the impact of the brand even further, and through supporting Future Dreams intends to increase breast cancer awareness, encourage self-checking and support further research. 

See the Future Dreams Collection here

About Y.O.U Underwear

Y.O.U Underwear is an Oxford-based sustainable fashion brand founded by Sarah Jordan in 2017. During a trip to Uganda in 2016, Sarah became aware of the many problems faced by women and girls who don’t have access to underwear. All Y.O.U underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and they work with India's leading ethical and sustainable manufacturer, which operates under SA8000 social standards.  

About Future Dreams

Future Dreams was founded by mother and daughter, Sylvie Henry and Danielle Leslie, who were both diagnosed with the disease. They never wanted anyone to feel like they were going through breast cancer alone. The charity funds vital research as well as working with the NHS to distribute care packages to those going through treatment and donating post-surgery bras to those who cannot afford them.


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