About
Stories Behind Things
Who we are
Stories Behind Things is a media and consulting company at the intersection of culture, commerce, and conscious living.
Through sharp editorial, immersive storytelling, and strategic brand collaborations, we spotlight the people, products, and ideas shaping a more intentional future. From live experiences to digital content, we offer a 360° perspective on the values shaping modern consumer culture.
Beyond storytelling, we activate our audience through community—curating moments of connection both online and in person. From thought-provoking social content to intimate events, we bring together individuals and businesses who believe that ethics and aesthetics not only coexist—but thrive together.
As a digital concierge for the modern conscious consumer, we connect our audience with meaningful insights, emerging innovations, and values-led narratives. With cultural relevance at our core, we navigate the evolving world of sustainable living.
Founder & CEO
Jemma Finch
Jemma Finch is a recognised leader in sustainability and brand innovation, recognised with the Marie Claire Future Shaper award for her impact on the industry. She is an ambassador for BBC Earth and Allbirds and a member of the United Nations Fashion and Lifestyle Network, actively shaping global conversations around sustainable business and responsible consumption. Her work and commentary has been featured in Vogue Business, Hunger TV, and The Times.
Jemma has built a career dedicated to helping businesses future-proof their offerings, craft authentic brand narratives, and drive measurable, long-term success in an ever-evolving market.
