Making Trash Hard To Ignore, One Day At A Time
Rob Greenfield is an adventurer, environmental activist, humanitarian and human making a positive difference in the world. He is dedicated to leading the way to a more sustainable and just world.
In a bid to spend awareness about how easy it is to create waste on a daily basis, Rob Greenfield is on a mission to reduce the individual waste we produce. So often with waste, it’s considered out of site our of mind— this engaging activism has inspired millions to commit to reducing waste through daily decisions.
Rob is the creator of The Food Waste Fiasco, a campaign that strives to end food waste and hunger in the U.S. He has dove into more than two thousand dumpsters across the United States to demonstrate how nearly half of all food in the U.S. is wasted while 50 million (1 in 7) US Americans are food insecure.
The average US American creates 4.5 pounds of trash per day yet most people never think twice about their trash. Once it’s in the garbage can, it’s out of sight, out of mind. Rob Greenfield wanted to create a visual that would help people understand just how much trash they create and inspire them to make positive changes. So for 30 days, Rob Greenfield lived just like the average US American and he wore every piece of trash he created. 4.5 pounds a day really adds up when you have to carry it with you everywhere you go.
Through this project, Rob, the award-winning filmmakers at Living on One, and Gary Bencheghib are out to change the throw away mindset and create an unforgettable visual to be used as a tool for positive change for years to come. Learn more about the team and the project here.
Rob donates 100% of his media income to grassroots nonprofit organizations and his financial net worth is kept to a bare minimum. His financial vows are more than a list of resolutions; they speak to his steadfast commitment to live simply and live free. By living in this manner, he aims to show that true happiness, health and freedom do not come from an accumulation of money and possessions. Rather they come from a deep connection to our surroundings, the earth’s resources that are freely available to us all, relationships and love.
All of the many extreme adventures and activism campaigns are meant to bring attention to important environmental and social issues and to inspire positive change. They may appear unattainable to some people however, they contain an abundance of simple lessons and tips that can be adapted into any life to live in a manner that is beneficial to the earth, community and self. Through his life, he inspires others to make simple, small changes that grow into great change at a personal and societal level.
Want to lear more? Watch Rob's full Trash Project interview https://www.youtube.com/watch?v=5_m8-3ipkxs