From Soil to Stitch: Inside Ōshadi’s Radical Reinvention of Craft

In a fashion landscape often driven by speed and scale, Ōshadi is quietly rewriting the rules with a focus not on fleeting trends, but on the soil itself. Founded with a mission that is both elemental and radical, the brand crafts garments that heal the earth while honoring the skilled hands behind each piece. Born from a frustration with the industry’s extractive nature, Ōshadi’s ethos is simple yet profound: to create a circular fashion system that restores more than it depletes, rebuilding the fragile connections between nature, craft, and the wearer.

At the heart of this mission is Ōshadi’s pioneering Seed-to-Sew model, a supply chain rooted in India’s rich textile heritage and reimagined for a regenerative future. In the rural region of Erode, cotton fields are transformed into fabric through a fully traceable process that mirrors the village ecosystems of the past, where farmers, spinners, dyers, and tailors all play an integral role. Each garment tells the story of this thoughtful journey, offering a quiet luxury that values longevity and integrity over excess.

Ōshadi’s designs, including their signature regenerative block print jackets, are more than just clothing. They serve as living symbols of a new fashion philosophy. As the brand continues to evolve, its vision extends beyond products to build a fashion ecosystem focused on deep impact rather than sheer growth. By weaving together heritage, regeneration, and modern design, Ōshadi is cultivating a movement that challenges the industry to imagine a more mindful and restorative future.

We sit down with the Founder, Nishanth, to learn more about Ōshadi. 

What's the mission behind Ōshadi, what inspired you to start the company?

Ōshadi was born with a sense of ease, functionality and modernity from a deep respect for nature, people, and ancestral knowledge to make clothing. The mission has always been simple; to create a fashion system that gives back more than it takes. 

I was frustrated by the mechanised, extractive fashion system and wanted to rebuild the lost connection mindfully—between the farmer, the dyer, the weaver, the tailor, and the person wearing the cloth. 

Ōshadi is cultivating a new fashion system. Could you share more about your Seed-to-Sew supply chain in rural India? 

We tried to mimic the supply chain that existed in ancient India where cotton was grown regeneratively, and then ginned, spun, woven, sewn and sold all within the same village or region. 

We adapted this ancient fashion supply chain model in a modern context calling it Seed-to-Sew: a fully traceable and regenerative supply chain, starting at the soil and ending with the final stitch in and around the rural region of Erode.

If you had to pick a favourite item from Ōshadi right now, what would it be and why?

Each piece has its own story and journey. But if I had to choose one that embodies the essence of our work, I’d mention our regenerative block print jackets. Not because it’s ‘my favourite’ in a conventional sense, but because of what it represents—a striking design embodying our commitment to regeneration, craftsmanship, and mindful fashion. It’s a piece that resonates with many in our community for those very reasons.

Ōshadi is leading the way for modern clothing craft. What's next for the brand?

We are slowly building a fashion ecosystem. Our goal isn’t just to scale as a brand but to scale the impact. We’re working on expanding regenerative farming practices to more villages, working with more heritage techniques, and launching new collaborations with designers who share our values.