Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

5 Questions With Irregular Sleep Pattern

We sit down with Irregular Sleep Pattern, to learn more about why they started and what being a sustainable brand means to them.

 

 

1. What’s the story behind Irregular Sleep Pattern 

Irregular Sleep Pattern is a new independent brand of bedding and sleepwear for socially minded sartorialists, founded and run by Jolene Crawford and Mil Stricevic in Glasgow. Together we share a love of bold colours, strong patterns, great details and unusual cuts, but when it came to bedding and sleepwear we couldn’t find what we were looking for... so decided to make it ourselves. 

 

2. One thing that really drew us to your brand was the fact it’s gender neutral, why was it important for the brands to have gender neutral sizing?

The starting point for our pyjama suits being gender neutral was the fact that Mil loves having fun with his clothes, and finds it frustrating that often a brand will have some interesting prints in their ‘women’s’ section, and then something really plain and boring for men. With this in mind, Mil (a Royal College of Art graduate) designed both the actual cut of our pyjamas - called pyjama suits because they work equally well as daywear - and the patterns. We think well-considered garments, great colour combinations and fabulous prints should be available for everyone!

 

3. Sustainability can be overwhelming, and we love the fun take your brand has on such complex issues. Has this been a key part of what you are about as founders? 

For Mil & I sustainability is absolutely central to what we are doing, but in terms of how we speak about the brand, the pattern & colour come first, and the eco-credentials is almost a given. We would love to live in a world where all businesses do this! Our ambition for Irregular Sleep Pattern is to make fabulous and durable products in a way that is ethical and with the lowest possible environmental impact - but this is absolutely a work in progress - we by no means know everything - we’re simply learning as we go, and aim to continually improve. Currently, as well as using organic cotton, we cut our garments for minimal waste, transport them in compostable bags, and do not follow the seasonal model of the fashion business which is very wasteful.  

 

4. What can we all expect to see from Irregular Sleep Pattern in the future?

We don’t intend to stray far from our ‘capsule range’,but are excited to be launching single colour pyjama suits later in the summer, and tencel-cotton mix fitted sheets to compliment our vibrant reversible duvet sets. Future plans include a summer version of our pyjama suit, and an Irregular Sleep Pattern housecoat. 

 

5. Learn more about Irregular Sleep Pattern on their Instagram and visit their collection on The Shop!

Having launched in lockdown following 3 years R&D, one of our real joys has been the vibrant community we are building on Instagram - come and join us there, as well as checking out the collection we currently have available


more stories

Film Premier: Fashionscapes: A Circular Economy

Link here to watch the full film. Monday mornings started right! This morning the Stories Behind Things team had the pleasure of attending the pr...

Future Dreams Collection: Breast Cancer Awareness

  Y.O.U Underwear has launched its pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams ahead of Breast Cancer...

A London Guide To: Eating Plant Based

A London Guide to Eating Plant Based  • Animal farming accounts for twice as many greenhouse gas emissions as plants grown for consumption, accordi...

Bringing nature indoors

Bringing nature indoors Our world’s population is becoming increasingly urban. According to the United Nations, in 2016 an estimated 54.5% of peop...

In Pictures: The Shop by Stories Behind Things

Welcome to our first ever in store experience! We hosted The Shop, this August, a pop up curated by yours truly - to bring together brands who prio...

The Future Of Community: Getting To Know The WIP

We wanted to take a moment to introduce The WIP to you! We are excited to share they are sponsoring The Shop, our first ever in person store experi...

At home with Filippa K

At home with Filippa K featuring low impact materials that respect the planet, and the people who are behind these pieces! Did you know Filippa ...

Tips For Climate Anxiety

What do you do when climate news gets too much? We spoke to our Founder Jemma to hear some ways she re balances in times like this. We’ve been rec...

5 Books On Waste

New upload to the #SBTbookClub Five books exploring the concept of waste 🚯🗑 Waste Not by James Beard Foundation The James Beard Foundation s co...

The Future of Travel: In Conversation with Brompton Bike Hire

What are the current problems in the bicycle industry when it comes to sustainability? The bicycle industry face many of the same challenges as a...

New Report Shows Shifting Mindsets In London

  A new report has been published exploring the mindsets of Londoners when it comes to our climate crisis. ⁣ ⁣Climate change is the large-scale, lo...

How AI Can Help Tackle The Climate Crisis

Climate change is the biggest challenge facing the planet. It will need every solution possible, including technology like artificial intell...

Is Lab Grown The Future?

From meat to diamonds, lab grown is starting to take centre stage as a more planet friendly option to growing materials. The diamond industry is kn...

Nature At Its Finest #3

Nature At Its Finest • A new photo series where we share untouched environments on our planet in their natural and wild habitat.  Next up we have...

Top zero waste restaurants in London

The hospitality industry is renowned for its waste, especially when it comes to food waste, packaging and plastics. We wanted to shine a light on t...

Nature At Its Finest #2

Nature At Its Finest • Welcome to a new photo series where we share untouched environments on our planet in their natural and wild habitat.  Ne...

Interview with Willow Defebaugh, Editor-in-cheif of Atmos

We are excited to share our most recent interview! We speak with Willow Defebaugh, Editor-in-cheif of climate and culture platform and magazine Atm...

Nature At Its Finest #1

Nature At Its Finest • Welcome to a new photo series where we share untouched environments on our planet in their natural and wild habitat.    Th...

Top Zero Waste Stores In London

Now that the UK is opening back up again, we wanted to share our favourite zero waste stores that you can visit. From package free pasta to re...

5 Questions With Sheep Inc.

We sat down with Michael Wessely, the co founder of Sheep Inc. to learn more about the brand's mission and journey within sustainability. Sheep Inc...

The story behind the greenest dress at the OSCARS

In support of the Red Carpet Green Dress initiative, Marlee Matlin wore a Vivienne Westwood custom-made gown made from sustainable fabric Tencel. R...

Why Is Sustainable Always More Expensive?

Why are sustainable products always more expensive? The truth is, we’ve gotten used to products being increasingly cheap and accessible. This has ...

Climate Art, A Tool For Change?

For centuries, nature has been the protagonist of art, with the natural landscapes inspiring the likes of Monet, Van Gough, Turner and Hockney. ...

5 Books On Fashion And Our Planet

What are your go to books to learn more about fashion and how it intersects with sustainability, the climate crisis and our planet? Here are five ...

Renewable Futures

Energy is by far the main contributor to climate change. It accounts for 73 percent of human-caused greenhouse gases. We are seeing a positive incr...

Climate Change And Colonialism

 The past year has opened our eyes to some extraordinary revelations and home truths about the world we live in. Cracks in the system have been ex...

Discounting Our Planet

The darkest time for retail is upon us and people are fired up to start the excessive shopping extravaganza that graces the world each year. This ...

Five Podcasts Exploring The Climate Crisis

We know that learning about the climate crisis can be daunting, so here’s our top five podcasts that we’ve listened to this month. Whether you’re a...

Building A Greener Future: CG

Co Founder and CEO of Stories Behind Things spoke to Gavin Thompson, VP Corporate Citizenship at Canada Goose. When Stories Behind Things partners with global brands who are looking to build a greener future, it’s important for us to take stock of that business’ direction, transparency and accountability.

No "Optional" Add On

FAIR WAGES, SAFETY AND RESPECT FOR GARMENT WORKERS CANNOT BE AN OPTIONAL ADD ON.⁣⁣The fast fashion industry is predominantly built on a system of s...

Unraveling Our Fragile Future

2020, the year of symmetry, prospects and plans has taken a very sombre turn. From lockdowns to social distancing and self-isolation - the world as...