5 Questions With Irregular Sleep Pattern
We sit down with Irregular Sleep Pattern, to learn more about why they started and what being a sustainable brand means to them.
1. What’s the story behind Irregular Sleep Pattern
Irregular Sleep Pattern is a new independent brand of bedding and sleepwear for socially minded sartorialists, founded and run by Jolene Crawford and Mil Stricevic in Glasgow. Together we share a love of bold colours, strong patterns, great details and unusual cuts, but when it came to bedding and sleepwear we couldn’t find what we were looking for... so decided to make it ourselves.
2. One thing that really drew us to your brand was the fact it’s gender neutral, why was it important for the brands to have gender neutral sizing?
The starting point for our pyjama suits being gender neutral was the fact that Mil loves having fun with his clothes, and finds it frustrating that often a brand will have some interesting prints in their ‘women’s’ section, and then something really plain and boring for men. With this in mind, Mil (a Royal College of Art graduate) designed both the actual cut of our pyjamas - called pyjama suits because they work equally well as daywear - and the patterns. We think well-considered garments, great colour combinations and fabulous prints should be available for everyone!
3. Sustainability can be overwhelming, and we love the fun take your brand has on such complex issues. Has this been a key part of what you are about as founders?
For Mil & I sustainability is absolutely central to what we are doing, but in terms of how we speak about the brand, the pattern & colour come first, and the eco-credentials is almost a given. We would love to live in a world where all businesses do this! Our ambition for Irregular Sleep Pattern is to make fabulous and durable products in a way that is ethical and with the lowest possible environmental impact - but this is absolutely a work in progress - we by no means know everything - we’re simply learning as we go, and aim to continually improve. Currently, as well as using organic cotton, we cut our garments for minimal waste, transport them in compostable bags, and do not follow the seasonal model of the fashion business which is very wasteful.
4. What can we all expect to see from Irregular Sleep Pattern in the future?
We don’t intend to stray far from our ‘capsule range’,but are excited to be launching single colour pyjama suits later in the summer, and tencel-cotton mix fitted sheets to compliment our vibrant reversible duvet sets. Future plans include a summer version of our pyjama suit, and an Irregular Sleep Pattern housecoat.
5. Learn more about Irregular Sleep Pattern on their Instagram and visit their collection on The Shop!
Having launched in lockdown following 3 years R&D, one of our real joys has been the vibrant community we are building on Instagram - come and join us there, as well as checking out the collection we currently have available