Y.O.U Underwear create public, yearly Impact Reports that show how they’ve performed against their social and environmental objectives, and how this relates to broader sustainability issues (such as water and energy consumption, CO2 and pollution). Clothes are among the items most at risk of being produced through modern slavery. This is serious given that the fashion industry involves up to 40 million people – mostly women – worldwide. Y.O.U Underwear work with India’s leading sustainable and ethical manufacturer. They know that the growers, spinners and makers who produce their underwear are paid and treated fairly. 2019 was the last time they visited the factory.
Y.O.U Underwear use organic cotton, which is much better for people and planet, and follow the principles of slow fashion. They’ve taken every effort to ensure their suppliers are operating to their own high standards.
Y.O.U Underwear is committed to reducing the environmental impact of its products, by using fully certified Fairtrade and GOTS Organic Cotton which is much better for people and the planet. Across 2020, Y.O.U Underwear saved over 400,000 litres of water by using organic rather than conventional cotton, in addition to savings in carbon dioxide, energy and pollution. They also package their items in reusable organic cotton bags.
When we think about mindful consumption, cost per use is a way of evaluating whether or not your purchase is sustainable or not. Asking questions like “will I use/wear this piece more than 30 times?” “Will I fix it when it breaks?” “When I’ve finished using it, will I extent the lifespan of the item by giving it to someone I know/charity?” All of these actions will decrease the overall carbon footprint of your purchase.
How do you work out the cost per use? Divide the price of the product by 30! We use 30 as this is the average amount of uses items are thought to have.
Y.O.U Underwear comes packaged in a beautiful (and re-usable) organic cotton bag, and when we do have to use plastic it’s always recycled and recyclable. They will also soon be implementing a take-back scheme for your old Y.O.U underwear.
By donating underwear on a buy-one-give-two model, Y.O.U Underwear’s mission is to increase access to education and employment for vulnerable women and girls. Their buy-one give-two model means that every time you buy a pair of Y.O.U underwear, we donate two pairs of underwear to Smalls for All. They are able to double our donations, and therefore impact, thanks to an amazing partnership with The Wandsworth Group, a business who believes in what they’re doing and matches our donations.
See product details
For more sizing enquiries check out the sizing tab next to the product
Behind Y.O.U Underwear’s give back model
By donating underwear on a buy-one-give-two model, Y.O.U Underwear’s mission is to increase access to education and employment for vulnerable women and girls. Their buyone give-two model means that every time you buy a pair of Y.O.U underwear, we donate two pairs of underwear to Smalls for All. They are able to double our donations, and therefore impact, thanks to an amazing partnership with The Wandsworth Group, a business who believes in what they’re doing and matches our donations.
Meet the founder
“It all started when I travelled out to East Africa in 2016 and did some community volunteer work as part of the Uganda Marathon. I was shocked at the number of women and children I met who didn't have access to something we take for granted every day – underwear. I believe that underwear should be universally available to people in all communities. To take steps towards making this a reality, I decided to create a business that sells underwear on a buy-one-give-two model. “ – Sarah, founder of You Underwear
Y.O.U Underwear has a commitment to ethical marketing, by using ‘real’ images of men and women, being as diverse as possible in their representation and promotional materials. They have made a commitment to never airbrush our images. They’ve proudly had ages 18 to 80 in our photoshoots and sizes 8 to 20, as well as people with different physical and other disabilities. They are working on making their underwear sizing as inclusive as possible; currently stocking UK sizes 6-20 available, 2 different skin tones, and in the process of developing a more supportive bralette to suit larger sizes.
All products are packaged in a reusable organic cotton bag, and then in a biodegradable mailing bag. Y.O.U Underwear are in the process of introducing a take-back scheme for their underwear, which will allow customers to send their underwear back to us at the end of its usable life.
Founder Sarah Jordan switched careers in 2016 after witnessing first-hand the problems associated with not having underwear during a trip to Uganda. In some communities it’s estimated that 1 in 10 girls miss school on their periods due to a lack of underwear and sanitary products. Y.O.U Underwear has a unique buy-one-give-two partnership with the charity Smalls for All, meaning that for every pair of underwear we sell we donate two pairs. In 2020, Y.O.U Underwear donated over 11,600 pairs of underwear, helping over 3,600 girls with 3 pairs of underwear each.