Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

  • Load image into Gallery viewer, Organic cotton Bralette and Boy Shorts
  • Load image into Gallery viewer, Organic cotton Bralette and Boy Shorts
  • Load image into Gallery viewer, Organic cotton Bralette and Boy Shorts
  • Load image into Gallery viewer, Organic cotton Bralette and Boy Shorts
  • Load image into Gallery viewer, Organic cotton Bralette and Boy Shorts
Y.O.U Underwear

Organic cotton Bralette and Boy Shorts

Regular price
£43.95
Sale price
£43.95
Regular price
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Unit price
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Life & Use
Materials / Ingredients
Social Justice
Supporting Communities
Nature
Description

With the You Underwear organic cotton bralette and boy shorts in black, this beautiful set is the perfect combination if you’re after superb comfort as well as style. For every pair of underwear you buy Y.O.U Underwear donate TWO pairs to the charity Smalls for All.

  • 95% GOTS Certified Organic Cotton; 5%
  • No internal labels for a smooth fit.
  • Pre-washed, shrink-resistant fabric.
  • Positive message hidden inside!
  • Delivered in our exclusive, reusable organic cotton bag.
Why we love it

The perfect underwear set, boy short offer the comfort and style for those lazy weekend mornings!

Sizing
  • Small (8-10)
  • Medium (10-12)
  • Large (12-14)

Y.O.U Underwear create public, yearly Impact Reports that show how they’ve performed against their social and environmental objectives, and how this relates to broader sustainability issues (such as water and energy consumption, CO2 and pollution). Clothes are among the items most at risk of being produced through modern slavery. This is serious given that the fashion industry involves up to 40 million people – mostly women – worldwide. Y.O.U Underwear work with India’s leading sustainable and ethical manufacturer. They know that the growers, spinners and makers who produce their underwear are paid and treated fairly. 2019 was the last time they visited the factory.

Y.O.U Underwear use organic cotton, which is much better for people and planet, and follow the principles of slow fashion. They’ve taken every effort to ensure their suppliers are operating to their own high standards.

Y.O.U Underwear is committed to reducing the environmental impact of its products, by using fully certified Fairtrade and GOTS Organic Cotton which is much better for people and the planet. Across 2020, Y.O.U Underwear saved over 400,000 litres of water by using organic rather than conventional cotton, in addition to savings in carbon dioxide, energy and pollution. They also package their items in reusable organic cotton bags. 

When we think about mindful consumption, cost per use is a way of evaluating whether or not your purchase is sustainable or not. Asking questions like “will I use/wear this piece more than 30 times?” “Will I fix it when it breaks?” “When I’ve finished using it, will I extent the lifespan of the item by giving it to someone I know/charity?” All of these actions will decrease the overall carbon footprint of your purchase.

How do you work out the cost per use? Divide the price of the product by 30! We use 30 as this is the average amount of uses items are thought to have.

Y.O.U Underwear comes packaged in a beautiful (and re-usable) organic cotton bag, and when we do have to use plastic it’s always recycled and recyclable. They will also soon be implementing a take-back scheme for your old Y.O.U underwear.

By donating underwear on a buy-one-give-two model, Y.O.U Underwear’s mission is to increase access to education and employment for vulnerable women and girls. Their buy-one give-two model means that every time you buy a pair of Y.O.U underwear, we donate two pairs of underwear to Smalls for All. They are able to double our donations, and therefore impact, thanks to an amazing partnership with The Wandsworth Group, a business who believes in what they’re doing and matches our donations.

See product details

For more sizing enquiries check out the sizing tab next to the product

Behind Y.O.U Underwear’s give back model

By donating underwear on a buy-one-give-two model, Y.O.U Underwear’s mission is to increase access to education and employment for vulnerable women and girls. Their buyone give-two model means that every time you buy a pair of Y.O.U underwear, we donate two pairs of underwear to Smalls for All. They are able to double our donations, and therefore impact, thanks to an amazing partnership with The Wandsworth Group, a business who believes in what they’re doing and matches our donations.

Meet the founder

“It all started when I travelled out to East Africa in 2016 and did some community volunteer work as part of the Uganda Marathon. I was shocked at the number of women and children I met who didn't have access to something we take for granted every day – underwear. I believe that underwear should be universally available to people in all communities. To take steps towards making this a reality, I decided to create a business that sells underwear on a buy-one-give-two model. “ – Sarah, founder of You Underwear

Inclusivity

Y.O.U Underwear has a commitment to ethical marketing, by using ‘real’ images of men and women, being as diverse as possible in their representation and promotional materials. They have made a commitment to never airbrush our images. They’ve proudly had ages 18 to 80 in our photoshoots and sizes 8 to 20, as well as people with different physical and other disabilities. They are working on making their underwear sizing as inclusive as possible; currently stocking UK sizes 6-20 available, 2 different skin tones, and in the process of developing a more supportive bralette to suit larger sizes.

Packaging

All products are packaged in a reusable organic cotton bag, and then in a biodegradable mailing bag. Y.O.U Underwear are in the process of introducing a take-back scheme for their underwear, which will allow customers to send their underwear back to us at the end of its usable life.

Supporting Communities

Founder Sarah Jordan switched careers in 2016 after witnessing first-hand the problems associated with not having underwear during a trip to Uganda. In some communities it’s estimated that 1 in 10 girls miss school on their periods due to a lack of underwear and sanitary products. Y.O.U Underwear has a unique buy-one-give-two partnership with the charity Smalls for All, meaning that for every pair of underwear we sell we donate two pairs. In 2020, Y.O.U Underwear donated over 11,600 pairs of underwear, helping over 3,600 girls with 3 pairs of underwear each.