Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

Welcome to Stories Behind Things

  • Load image into Gallery viewer, Embroidered Velour Hoodie
  • Load image into Gallery viewer, Embroidered Velour Hoodie
  • Load image into Gallery viewer, Embroidered Velour Hoodie
OBLIVIOUS?

Embroidered Velour Hoodie

Regular price
£135.00
Sale price
£135.00
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Description

The 'Corset' Hoodie in Velour, with ‘If everything is too much, would less not be more?’ embroidery on the back.

Why we love it

The perfect reminder to re align your mindset

Details

100% GOTS certified Organic Cotton

Print: water-based ink

Label & washing instructions printed inside

Hangtag made from recycled cardboard

Eco-friendly packaging made from recycled cardboard

Small batch production

Made in Europe

"We work with a clothing manufacturer in Portugal that as been in business since 1998. They specialise on the production of high-quality and sustainable garments and try to minimise their own ecological impact e.g: by offering plastic-free packaging solutions. Our 100% GOTS certified Organic Cotton fabric is made by a partner of theirs, also located in Portugal, which helps reduce the distance the fabric has to travel and also ensures ethical working conditions based on Portugal's laws."

All products are made from organic cotton. Organic Cotton needs less water during production than conventional cotton, as it is mostly grown on small-scale farms, which are mostly rainfed. Adding to that, no synthetic pesticides or other toxic substances are used, which also has lessens its impact on the environment (water pollution) and the employees involved - not using synthetic fertilizers and pesticides also reduces green-house gas emissions and makes the soil act as a 'carbon sink', which can absorb CO2 from the atmosphere. In terms of circularity, there are ways to recycle Cotton right now, however it usually shortens the fibre lengths, making it less strong.

When we think about mindful consumption, cost per use is a way of evaluating whether your purchase is sustainable or not. Asking questions like “will I use/wear this piece more than 30 times?” “Will I fix it when it breaks?” “When I’ve finished using it, will I extent the lifespan of the item by giving it to someone I know/charity?” All these actions will decrease the overall carbon footprint of your purchase. How do you work out the cost per use? Divide the price of the product by 30! We use 30 as this is the average amount of uses items are thought to have.

Their chosen manufacturer produces our pieces in their facility and prints their inside labels on using a screen printing technique with water-based inks.

“We work with a clothing manufacturer in Portugal that as been in business since 1998. They specialise on the production of high-quality and sustainable garments and try to minimise their own ecological impact e.g.: by offering plastic-free packaging solutions. Our 100% GOTS certified Organic Cotton fabric is made by a partner of theirs, also located in Portugal, which helps reduce the distance the fabric has to travel and also ensures ethical working conditions based on Portugal's laws.”

The Story Behind OBLIVIOUS?

OBLIVIOUS? Create loungewear that makes you think. They proudly use organic cotton and innovative natural inks to print and embroider slogans onto their pieces – aimed to start important conversations. Newly launched last year in 2020, the brand is set to develop the connection between sustainability an mental health through the clothing we wear everyday. “The idea was born out of a conversation we shared about how powerful questions are in our lives, whether it comes to our relationships with others, ourselves or how we see the world around us. We felt that this positive power of questions did not get the recognition it deserved. There were some factors that played into this: both naturally curious and creative types, with a tight-knit relationship, as well as very similar taste in design and fashion. To us, fashion is a creative tool that can be used to express our identities or what we value, but can also impact our mood. Aside from our personal interest in fashion, we were aware that it provided a very potent platform for our message: wanting to inspire more curiosity and highlight the positive power of questions. We knew from the start, that by putting something new out into the world, we wanted to try and be as sustainable as we could be as a small brand. With a brand ethos that prides itself on the power of asking questions, we felt it was necessary to question the standard processes and try to do better. We use a 100% GOTS certified Organic Cotton for all of our products, steer clear of plastic as much as we can, use more eco-friendly inks, as well as recycled and/or recyclable packaging. Our aim is to improve these efforts continuously to become a greener, more eco-friendly fashion brand.“ – Jacquie and Romi, Co-Founders of OBLIVIOUS?

Demand Driven Printing

“We only produce in small quantities and are switching over to demanddriven printing of our garments, to avoid overproduction and unwanted stock."

Water Based Inks

The chosen manufacturer produces pieces within their facility and prints the clothing’s inside labels on using a screen printing technique with water-based inks. This is a lower impact way of printing labels!

Small Quantities

The brand proudly only produces in small quantities and are switching over to demanddriven printing of our garments, to avoid overproduction and unwanted stock.

Progress

While there is no 100% correct way to be sustainable, the brand are trying to constantly improve their efforts while they grow.